Communications Timeline


Download a Comprehensive Communication Guide to Prepare for StriveTogether Giving Day 2019!



Major Milestones

Month 1

The StriveTogether Giving Day 2019 Team will:

  • Encourage network members to sign up for StriveTogether Giving Day 2019
  • Network with and recruit local community network member leaders to expand and amplify StriveTogether Giving Day 2019’s message to network members, donors, and other general supporters

You should:

  • Sign up for StriveTogether Giving Day 2019 and customize your profile
  • Assemble your StriveTogether Giving Day 2019 team and involve them in planning how your StriveTogether Giving Day 2019 campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about StriveTogether Giving Day 2019, how to promote your StriveTogether Giving Day 2019 campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your network member toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The StriveTogether Giving Day 2019 Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about StriveTogether Giving Day 2019
  • Continue offering trainings to network members participating in StriveTogether Giving Day 2019, and those interested in the opportunity, on giving day best practices.
  • Develop content for network members participating in StriveTogether Giving Day 2019 to use, and for use on TBD social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating StriveTogether Giving Day 2019? How will you use the funds raised during StriveTogether Giving Day 2019? Why should donors give to you on StriveTogether Giving Day 2019? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in StriveTogether Giving Day 2019 and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in StriveTogether Giving Day 2019 on December 3. Download the email and social media timelines in the Network Member Toolkit to get a head start!

Month 3

The StriveTogether Giving Day 2019 Team will:

  • Provide more resources to local community network members leaders to expand and amplify StriveTogether Giving Day 2019’s message to network members, donors, and other general supporters
  • Continue promoting StriveTogether Giving Day 2019 to network members across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the StriveTogether Giving Day 2019 “Save the Date” graphic from the Network Member Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The StriveTogether Giving Day 2019 Team will:

  • Heavily promote StriveTogether Giving Day 2019 to all media outlets across the region

You should:

  • Post on social media regularly about StriveTogether Giving Day 2019, using the hashtag TBD
  • Email your supporters with additional details about StriveTogether Giving Day 2019. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The StriveTogether Giving Day 2019 Team will:

  • Heavily promote StriveTogether Giving Day 2019 to all media outlets across the region
  • Provide 24-hour support to all network members and their supporters

You should:

  • Post on social media regularly about StriveTogether Giving Day 2019, using the hashtag TBD
  • Email your supporters with updates and how they can help your StriveTogether Giving Day 2019 campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The StriveTogether Giving Day 2019 Team will:

  • Share statistics from StriveTogether Giving Day 2019, including network members success stories, and describe the powerful change that will happen as a result of the generous donations to local network members.

You should:

  • Share the results from your StriveTogether Giving Day 2019 participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after StriveTogether Giving Day 2019 by posting volunteer opportunities, fundraising, and hosting events!